The AT2030 programme, in collaboration with the Para-Sport Against Stigma project, announces an upcoming webinar exploring the role of commercial storytelling in disability inclusion. Titled “AT, Stigma, and Storytelling: Can the Commercial Be Political in Para and Disability Sport?”, the event will take place on April 7, 2025, from 12:00 to 13:00 UK time (14:00-15:00 Malawi time).

This thought-provoking discussion will examine how storytelling in Para Sport can challenge stigma and contribute to meaningful social change. It will bring together distinguished experts in media, edutainment, and social media to discuss various approaches to shaping narratives around sports and assistive technology.

Key Discussion Points:

  • The power of media in shaping perceptions of Para Sport
  • Case studies from storytelling campaigns, fictional dramas, and social media initiatives
  • A dynamic panel discussion featuring experts and Para athletes
  • An interactive Q&A session with participants

Speakers:

  • Willards Muwawa – Disability Programme Officer, Department of Disability and Elderly Affairs
  • Innocent Katsach – Filmmaker, Scriptwriter, TV Producer, and Theatre Director
  • Gladys Chiwinja – Malawian Para Athlete
  • Oscar Ogero (Gufy) – African Poet and Travel Influencer

The session will be hosted by Dr. Jessica Noske-Turner from Loughborough University London.

About AT2030 and Para-Sport Against Stigma:
Funded by UK Aid, the AT2030 programme investigates ‘what works’ to enhance access to life-changing Assistive Technology (AT) for all. Operating across more than 40 countries with over 70 global delivery partners, AT2030 has positively impacted 64 million people worldwide.

The Para-Sport Against Stigma project, a key initiative within the AT2030 programme’s inclusion cluster, seeks to foster deep community leadership and engagement. It aims to amplify Para Sport activities and facilitate transformative change through innovative dissemination strategies.

This webinar is open to all individuals passionate about media, disability inclusion, and the evolution of storytelling in Para Sport.

For further information and to register, please visit: https://at2030.org/at-stigma-storytelling/