In support of the official launch of UNESCO’s new sport-based flagship, Fit for Life which will take place on 15 November, we warmly invite you to take part in the upcoming flagship visibility and engagement campaign planned for November 2021.


The campaign focuses on promoting equality, empowerment and inclusion through sport.

There are two ways you can support the campaign:
1. A social media campaign (details below).
2. A Fit for Life Photo contest for youth photographers.


We would be grateful to count on your engagement during this campaign. Let’s take this chance to drive change and engage people in an issue-based conversation on making more and smarter investments in sport to “build back better”.


You will find more details on the campaign and how to take part in the communications toolkit and package (with information available in Arabic, Chinese, English, French, Russian and Spanish) buttons below. You will find background information on the initiative, examples of key messaging, the official hashtags, the tentative calendar and other useful information.


Please share news on the campaign, and photo contest, with interested friends, colleagues and networks.


We thank you in advance for your collaboration and we look forward to your participation,

The UNESCO Chair team.

#Fit4Life #move4equality